The LOGO Rationale

The Logo is a fusion of a shield that signifies the element of protection and the two swoosh serve as a base for the shield.

The Insignia (shield) comprises of strong urdu calligraphy along with design motifs embedded in it, representing Islamic art and depicting the strong Islamic Ideology as the company is an Islamic Financial Institution that follows Islamic Shariah and regulations.

The burgundy and green swoosh under the insignia represent the flag colors of Pakistan and Qatar signifying solidarity, brotherhood and financial cooperation between the two nations.